What tools calculate statistical significance?
Several tools help calculate statistical significance for email tests:
Online calculators: Evan Miller's A/B Test Calculator provides simple, reliable significance calculations. AB Test Guide offers calculators for sample size and significance. VWO's calculator handles both planning and analysis.
ESP built-in analysis: Most major platforms like Mailchimp, Klaviyo, and HubSpot automatically calculate significance for their A/B testing features.
Statistical software: Google Sheets with statistical functions, Excel, R, or Python for custom analysis.
Experimentation platforms: Optimizely and AB Tasty provide sophisticated statistical engines for enterprise testing programs.
The tool matters less than using it correctly. Simple online calculators produce valid results when fed accurate inputs.
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