What impact do different images have on CTR or conversions?
Different image types affect engagement through different psychological mechanisms:
Product images work well for direct response when recipients want to see what they are buying. Clear, detailed product shots reduce purchase friction.
Lifestyle images build emotional connection and desire by showing products in aspirational contexts. They work for brand building and inspiration.
Human faces naturally attract attention. People look where faces look, making them useful for directing attention toward CTAs.
User-generated content provides social proof and authenticity. Reviews with photos often outperform professional imagery.
No image can sometimes win, especially for urgent or text-focused messages where images might distract.
The best image depends on your goal. Direct response emails need different imagery than brand-building campaigns.
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