Is Your List Safe?

Question 1 of 4

How did the majority of these emails get on your list?

Is your sending domain authenticated with DMARC?

Have you run this list through a validation tool?

What brought you here today?

Analyzing your responses...
Comparing against common patterns

This is one of the most common patterns I see.

Critical

You need triage, not just cleaning.

An ESP warning is the final straw. Your reputation is already damaged. Automated cleaning alone will not get you reinstated.

What this means

You need a remediation strategy, not just a clean list. I help identify the root cause and build a path back to good standing with your ESP.

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This is one of the most common patterns I see.

High Risk

Your validation tool missed something.

You paid for syntax checking. You were punished for reputation. A "Valid" email can still be a spam trap or chronic complainer.

What this means

Automated tools cannot see behavioral history. They check code, not context. I find the "Valid but Dangerous" addresses they miss.

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This is one of the most common patterns I see.

High Risk

Your infrastructure may be the problem.

Without proper DMARC authentication, even a clean list can land in spam. This is a fixable issue, but it needs attention before list cleaning matters.

What this means

Domain authentication tells inbox providers you are who you say you are. Without it, your emails look suspicious regardless of list quality.

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This is one of the most common patterns I see.

Medium Risk

Those "Unknown" addresses are not unknown to me.

Catch-all domains accept everything. Validation tools cannot tell you which addresses are real. I can.

What this means

A large percentage of business domains are catch-all. Validation marks them "Unknown" because it cannot verify. Pattern recognition and engagement history tell a different story.

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This is one of the most common patterns I see.

Medium Risk

Your list is slowly suffocating your delivery.

No bounce spike. No warning. Just a quiet decline as dead weight accumulates and inbox providers filter you to spam.

What this means

This is the hardest problem to diagnose because there is no event. Your list has accumulated decay, and it is dragging down your engaged subscribers.

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This is one of the most common patterns I see.

Low Risk

You are in a good spot. Let's keep it that way.

Healthy lists still decay by about 22% every year. A preventative review before a big send catches recycled traps that formed since your last campaign.

What this means

You are doing the right things. A safety check ensures you do not accidentally hit a trap that did not exist last time you sent.

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