How long does it take to recover reputation after hitting spam traps?
Recycled trap recovery:
- 2-4 weeks with good hygiene and warm sending
- Faster if isolated to specific segment
Pristine trap recovery:
- 4-8 weeks or longer
- May require blocklist delisting first
- Requires demonstrating legitimate list practices
Factors affecting timeline:
- How many traps hit
- Type of traps (pristine vs recycled)
- Speed and completeness of remediation
- Whether blocklisted as result
- Quality of recovery sending
Key requirement:
- No more trap hits during recovery
- Single additional hit resets timeline
Clean bill of health after inspection issues takes weeks of demonstrated compliance.
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