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How long does it take to recover reputation after hitting spam traps?

Recycled trap recovery:

  • 2-4 weeks with good hygiene and warm sending
  • Faster if isolated to specific segment

Pristine trap recovery:

  • 4-8 weeks or longer
  • May require blocklist delisting first
  • Requires demonstrating legitimate list practices

Factors affecting timeline:

  • How many traps hit
  • Type of traps (pristine vs recycled)
  • Speed and completeness of remediation
  • Whether blocklisted as result
  • Quality of recovery sending

Key requirement:

  • No more trap hits during recovery
  • Single additional hit resets timeline

Clean bill of health after inspection issues takes weeks of demonstrated compliance.

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