Is automation only for advanced marketers?

Myth: Automation is only for advanced marketers.

Reality: Basic automation benefits everyone and requires minimal expertise.

Starting automations anyone can build: Welcome email after signup. Order confirmation after purchase. Birthday email on customer's birthday. Thank you message after first purchase.

Why they are accessible: Most ESPs provide templates and wizards. Single-email automations need minimal logic. Triggers are straightforward (signup, purchase, date). Default content works without complex personalization.

Progression path: Start with simple, single-email automations. Add emails to create sequences. Add conditions as comfort grows. Build sophistication over time.

Value at every level: Even basic automation outperforms no automation. Welcome emails alone significantly improve engagement. Each addition builds on previous success.

You do not need to be advanced to start. You become advanced by starting.