Can too many automations hurt sender reputation?

Myth: Automation automatically improves reputation.

Reality: Excessive or poorly managed automation can damage reputation.

How automation can hurt reputation: Fatigue-driven complaints: Too many emails lead to spam reports. Engagement dilution: High volume with low engagement signals poor sending. Sending to disengaged: Automations reaching inactive users. Loop errors: Runaway automation creating spam-like volume.

The engagement paradox: Automation generally has good engagement. But too much automation lowers overall engagement. ISPs see declining metrics across your domain.

Protection measures: Global frequency caps across all automations. Engagement filtering for automation entry. Monitoring for automation volume anomalies. Coordination to prevent automation stacking.

Automation is powerful. Uncontrolled power causes damage.