Does more automation equal better engagement?

Myth: More automations mean better engagement.

Reality: Automation quality and coordination matter more than quantity.

The diminishing returns problem: First automations capture high-value opportunities. Additional automations compete for same recipient attention. Each new automation dilutes the others. Eventually, more becomes counterproductive.

The fatigue threshold: Recipients have limited tolerance for email. Multiple automations can exceed that tolerance. Declining engagement signals the limit reached.

Better approach: Focus on highest-impact automations first. Coordinate across automations with frequency caps. Prioritize when multiple triggers compete. Quality over quantity.

Measurement matters: Track engagement trends as automations increase. Monitor total recipient-level volume. Watch for fatigue indicators.

More is not better. Better is better.