How can automation make audits easier?
Well-designed automation actually simplifies compliance audits:
Detailed logging: Every send recorded with timestamp, recipient, content. Trigger events documented with source data. Complete audit trail of automated communication.
Consistent processes: Automation follows defined rules consistently. No variation from human judgment. Easier to audit consistent behavior.
Consent documentation: Consent captured at entry point. Associated with all subsequent automation. Clear record of legal basis.
Template compliance: All automated emails use approved templates. Required elements built into templates. Compliance standardized, not individual.
Centralized records: Single source of truth for automated sends. Easy to produce records for regulators. Searchable history by recipient.
Suppression verification: Clear records of suppression events. Documentation that opt-outs were honored. Proof of compliance timing.
Automation that logs everything proves everything. Audits become straightforward data retrieval.
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