How does cross-platform automation affect reporting?

Multi-system automation creates reporting complexity:

Data fragmentation: Different systems hold different pieces of the journey. No single view of complete customer experience. Manual effort required to stitch data together.

Attribution challenges: Which system gets credit for conversions? Multiple touches across systems complicate attribution. Double-counting risk when systems report independently.

Metric inconsistencies: Systems may define metrics differently. Open tracking varies by platform. Timestamp differences affect sequencing.

Solutions: Data warehouse: Centralize data from all systems for unified reporting. Customer data platform: Create single customer view across systems. Consistent tracking: Standardize UTM parameters and event naming. Attribution modeling: Define clear rules for multi-touch attribution.

Automation that spans systems requires reporting that spans systems. Otherwise, you see fragments, not the full picture.