How does custom-field logic work in workflows?

Custom field logic uses your specific data fields to drive automation decisions:

How it works:

Your database contains custom fields beyond standard attributes (name, email). Automation conditions evaluate these fields to determine paths or content. "If industry equals 'healthcare', show compliance-focused messaging."

Common custom field uses:

Preference fields: Product interests, communication preferences, content topics. Status fields: Customer type, subscription level, account status. History fields: First purchase date, total spend, product categories purchased. Calculated fields: Days since last purchase, engagement score, lifetime value.

Logic applications:

Branching: Different paths based on field values. Content insertion: Merge field values into message content. Suppression: Skip sends if field conditions are not met. Routing: Different treatments for different field values.

Custom fields extend automation beyond the obvious. Your unique data enables personalization specific to your business.