Segmentation & Personalization in Automation

Using "automation" to feel more personal, not less. This section explains how to use Dynamic Content and Segmentation inside an automation (e.g., "If user is in 'Segment A', show them this image; if not, show that one").

11 questions in this topic

How does segmentation improve automation performance? How do dynamic conditions work inside flows? What’s the difference between static and dynamic segmentation? How can engagement scores drive trigger eligibility? How do you exclude unengaged users from automation? How to use lead scoring in automation? How do dynamic content blocks change per trigger? How do behavior-based filters personalize automation? How does custom-field logic work in workflows? How to prevent personalization errors (e.g., missing data)? What’s the impact of personalization on deliverability?

Questions about Segmentation & Personalization in Automation