How do dynamic content blocks change per trigger?

Dynamic content blocks show different content to different recipients within the same email template:

How they work:

A single email template contains multiple content versions. Rules determine which version each recipient sees. Content changes based on data or behavior without creating separate emails.

Common applications:

Product recommendations: Show items based on browse or purchase history. Geographic content: Display location-specific offers or store information. Segment-specific messaging: Different value propositions for different customer types. Loyalty tier recognition: VIP messaging for top customers, standard for others.

Trigger-based dynamics:

The trigger event itself can determine content. A cart abandonment email shows the specific abandoned items. A browse abandonment shows recently viewed products.

Dynamic content delivers personalization at scale. One automation, many experiences tailored to individual context.