How do you exclude unengaged users from automation?

Excluding unengaged users protects deliverability and ensures automation resources go to responsive audiences:

Inactivity definitions:

No email opens in 30, 60, or 90 days. No clicks despite opens (may indicate false opens from privacy features). No purchases in typical purchase cycle timeframes. No site visits despite receiving emails.

Exclusion mechanisms:

Entry filters: "Only enter this automation if opened email in last 60 days." Dynamic suppression segments: "Suppress if no engagement in 90 days." Engagement score thresholds: "Require minimum score of 30 to trigger."

Graduated approach:

Moderately disengaged: Reduce frequency, exclude from lower-priority automations. Significantly disengaged: Route to re-engagement flow. Persistently disengaged: Suppress from all marketing.

Sending to the unengaged hurts everyone. It damages your reputation and clutters their inbox with unwanted mail.