How do you avoid sending multiple automations at once?
Multiple automations firing simultaneously creates poor recipient experience and can damage engagement. Prevention strategies include:
Priority hierarchies: Define which automations take precedence. Transactional over marketing. Cart abandonment over browse abandonment. Urgent over routine.
Mutual exclusions: "If recipient is in Flow A, do not enter Flow B." Prevents competing messages about similar topics.
Global frequency caps: Limit total emails per recipient regardless of which automation triggers. "Maximum 1 marketing email per day" or "3 per week."
Suppression windows: After sending from one automation, suppress from others for a defined period.
Consolidation logic: If multiple triggers fire for the same recipient, send one combined message rather than several separate ones.
Automation coordination requires thinking beyond individual flows. Each automation is part of a system. The system needs governance to avoid overwhelming recipients.
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