How can triggers create frequency conflicts?

Trigger frequency conflicts arise when automation logic creates unintended volume:

Simultaneous qualification: A customer action qualifies them for multiple flows at once. Signing up, browsing, and adding to cart in one session could trigger welcome, browse abandonment, and cart abandonment within hours.

Cascading triggers: One automation's action triggers another. A re-engagement email generates a click, which triggers a browse abandonment flow, which triggers a cart abandonment flow.

Volume spikes: A promotion or event causes many customers to take the same action simultaneously. If 10,000 people sign up in an hour, the welcome automation creates a sudden volume spike.

Re-entry loops: Customers qualifying for the same flow repeatedly. Viewing products daily triggers daily browse abandonment emails.

Solutions include entry limits, cooling-off periods, and cross-flow coordination rules.

Each automation seems reasonable alone. Conflicts emerge when multiple reasonable automations interact without coordination.