How do bounces interact with feedback loops?
Bounces and feedback loops work together:
Different signals:
Bounces: Technical delivery failure. FBL: Recipient complained (marked as spam).
Complementary protection:
Bounces: Remove invalid addresses. FBL: Remove unwilling recipients. Together: Clean list of both bad and unwanted.
Shared suppression list:
Both should feed same suppression system. Address should be suppressed regardless of signal source. Unified view of address status.
Priority considerations:
FBL complaint: Often more urgent for reputation. Hard bounce: Definitive invalidity. Both warrant suppression.
Analytics integration:
Track both metrics together. Correlate patterns. Comprehensive list health view.
Bounces and FBL are two sides of list quality. One measures deliverability; the other measures desirability.
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