What’s the difference between hard suppression and temporary quarantine?
Hard suppression vs temporary hold serve different purposes:
Hard suppression:
Permanent exclusion from sending. Based on definitive failure (user not found). No automatic expiration. Requires explicit removal to unsuppress.
Temporary hold:
Pauses sending to address. Based on uncertain or recoverable situation. May have automatic expiration. Used for investigation period.
When to use each:
Hard suppression: Hard bounces, permanent policy rejections. Temporary hold: Repeated soft bounces, suspicious patterns, pending verification.
Implementation:
Separate lists or status flags. Clear criteria for each. Defined review/expiration process for holds.
Hard suppression is permanent retirement. Temporary hold is bench time. Different situations call for different responses.
Know when to permanently or temporarily block an address. Open an AI assistant with your question pre-loaded — just add your details and send.
Was this answer helpful?
Thanks for your feedback!