What is bounce normalization?
Bounce normalization creates consistency from chaos:
The problem:
Different providers format bounces differently. Custom codes, varying message structures. Inconsistent enhanced status code usage. Makes cross-provider analysis difficult.
Normalization process:
Parse incoming bounce regardless of format. Extract key fields: code, address, timestamp, reason. Map to standardized categories. Store in consistent schema.
Standardized fields:
Bounce type: Hard, soft, block, technical. Reason category: User not found, mailbox full, policy, etc. Original code: Preserved for reference. Actionable status: Suppress, retry, investigate.
Benefits:
Unified reporting across providers. Consistent automation rules. Easier trend analysis. Simplified integration.
Normalization translates every harbor's dialect into one common language.
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