How do suppression lists protect against deliverability loss?
Suppression lists protect reputation through prevention:
What they do:
Block sends to previously bounced addresses. Prevent repeated invalid attempts. Demonstrate responsible list management.
Protection mechanisms:
Avoid repeat bounces: Each prevented bounce is reputation saved. Signal to ISPs: Shows you process feedback. Spamtrap avoidance: Old bounced addresses may become traps.
Types of suppression:
Hard bounce list: Permanent exclusion. Soft bounce tracking: Threshold-based exclusion. Complaint list: FBL-driven exclusion. Manual suppression: User-requested exclusion.
Implementation:
Check suppression before every send. Update in real-time as bounces occur. Maintain across campaigns and segments. Never override without good reason.
Suppression lists are your immune system. They prevent reinfection from known-bad addresses.
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