Does my ESP handle retry logic automatically?
Most ESPs handle retry logic automatically:
What ESPs typically do:
Automatic retry on 4xx responses. Built-in exponential backoff. Configured retry windows. Automatic conversion to hard bounce after exhaustion.
What varies by ESP:
Retry count and timing. Total retry window duration. Soft-to-hard conversion thresholds. Configuration flexibility.
Questions to ask your ESP:
How many retries before giving up? What is the total retry window? Can I customize retry behavior? How is conversion to hard bounce decided?
When you might need custom handling:
Time-sensitive messages needing shorter windows. High-volume sending needing specific tuning. Custom classification requirements.
ESPs handle the mechanics; you set the strategy. Understand your ESP's defaults and customize if needed.
Was this answer helpful?
Thanks for your feedback!