When should I stop retrying and suppress the address?
Stop retrying when evidence suggests permanent failure:
Time-based triggers:
Retry window expired (48-72 hours). All scheduled retries exhausted. No successful delivery in extended period.
Error-based triggers:
Error upgrades from 4xx to 5xx. Final retry returns permanent code. Server explicitly indicates "do not retry."
Pattern-based triggers:
Same soft bounce across multiple campaigns. Consecutive soft bounces over weeks. Address never successfully delivered.
Suppression decision:
Single campaign failure: May not suppress immediately. Multiple campaign failures: Strong candidate for suppression. Consistent pattern: Suppress to protect reputation.
Recording the decision:
Log reason for suppression. Preserve bounce history. Enable review and potential unsuppression.
Suppression is admission of defeat. Stop retrying when evidence says the address is unreachable.
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