Can you resend to a bounced address if it’s temporary?
- Resending after soft bounce: Yes, with caveats.
- Appropriate retry:
- Soft bounces (4xx) invite retry. System should automatically queue for retry. Exponential backoff prevents flooding.
- Tracking is essential:
- Count failures per address. Track time since first failure. Monitor for pattern emergence.
- When to stop:
- After N consecutive failures (3-7 typical). After time window exceeded (7-30 days). When error converts to permanent.
- Manual re-sending:
- Generally discouraged. Let automated retry handle it. Override only with good reason.
- Why threshold matters:
Persistent soft bounce indicates real problem. Abandoned mailbox, inactive account. Continued sending wastes resources and reputation.
Retry soft bounces, but do not retry forever. Patience has limits.
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