What’s “inactive account”?
An inactive account is dormant and possibly abandoned:
What providers do:
After extended inactivity, accounts may be suspended. Eventually may be deleted. Some become spamtraps (recycled).
Inactivity timelines:
Warning: 6-12 months inactive. Suspension: 12-24 months inactive. Deletion or recycling: 24+ months.
Bounce behavior:
May return "user not found" after deletion. May soft bounce during suspension period. May silently accept (spamtrap risk).
Risks of sending to inactive:
Spamtrap hits: Recycled as monitoring addresses. Reputation damage: ISPs track sends to inactive. Wasted resources: Messages nobody reads.
Prevention:
Track engagement over time. Remove non-openers after 6-12 months. Re-engagement campaigns before removal.
Inactive accounts are abandoned ships. They may become hazards to those who approach.
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