How can engagement or inactivity cause silent throttling?
Engagement-based throttling operates silently:
What ISPs track:
Open rates (with MPP limitations). Click rates. Reply rates. Move to/from spam folder. Time in inbox before deletion.
Low engagement signals:
Recipients ignore your mail. Messages deleted without opening. Long-term subscribers never engage. Mail sits unopened indefinitely.
ISP response:
Reduced inbox placement (more spam folder). Lower priority in inbox. Slower delivery. Eventually, increased rejections.
Why it is "silent":
No explicit bounce or error. Mail is "delivered" but not to inbox. Degradation happens gradually. Hard to detect without monitoring.
Prevention:
Segment by engagement. Re-engage or remove inactive subscribers. Send wanted, relevant content. Monitor inbox placement metrics.
Silent throttling is gradual quarantine. Your ship arrives, but cargo is diverted to the back warehouse.
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