Can you recover a cold domain’s reputation?

Cold domain reputation can be recovered, but the process requires patience and genuine change.

Recovery feasibility:

Minor reputation dips: Usually recoverable in 1 to 2 weeks

Moderate damage: May take 4 to 8 weeks

Severe damage or blocklisting: Months, or consider replacement

Recovery process:

Stop problematic sending: Pause all cold campaigns

Fix root cause: Address whatever caused the damage

Send only to engaged recipients: Existing customers, warm contacts

Gradual re-warming: Slowly reintroduce volume

Monitor constantly: Watch all reputation indicators

What helps recovery:

Positive engagement from legitimate recipients

Low complaint rates over time

Consistent, clean sending patterns

Time without negative signals

What prevents recovery:

Continuing problematic behavior

Rushing back to high volume

Ignoring warning signs

Re-listing after delisting

When to abandon and start fresh:

Persistent Spamhaus DBL listing

Recovery taking longer than new domain warmup would

Domain permanently associated with abuse