When should you register new domains?

Proactive domain registration prevents scrambling when domains need replacement.

Proactive registration:

Register backup domains before you need them

Allow 4 to 8 weeks of aging before warmup

Maintain inventory of domains at different stages

Budget for domain rotation as operational cost

Triggers for new domain registration:

Current domain showing reputation problems

Approaching scale limits on existing domains

Planning significant volume increases

Entering new markets or segments

Current domains approaching fatigue

Domain inventory strategy:

Active domains: Currently sending campaigns

Warming domains: In warmup phase, nearly ready

Aging domains: Registered, DNS configured, resting

Reserve domains: Purchased, minimal setup, emergency backup

Registration best practices:

Choose domains related to your brand for recognition

Avoid patterns that look like domain spinning

Set up basic DNS immediately (A record, MX, authentication)

Create minimal web presence

Purchase for multiple years (longevity signal)