How to combine cold email cadence with LinkedIn or calls?

Multi-channel outreach combines email with other touchpoints for broader coverage, but increases complexity.

Common combinations:

Email followed by LinkedIn connection request

LinkedIn view before first email (creates recognition)

Phone call after email engagement signal

Email referencing LinkedIn activity or content

Sequence structure example:

Day 1: Initial email

Day 3: LinkedIn connection request with personalized note

Day 5: Follow-up email

Day 8: LinkedIn message (if connected)

Day 10: Phone call (if high-value prospect)

Considerations:

Track all touches centrally to avoid overwhelming recipients

Respect opt-outs across channels (email unsubscribe should stop all contact)

LinkedIn has its own limits and restrictions on messaging

Phone calls require additional compliance considerations in some regions

Risks:

Multiple channels can feel like coordinated harassment if overdone

Synchronization errors create awkward experiences

More complexity means more potential for mistakes

Multiple ships in the harbor can seem like a fleet or an invasion, depending on how they approach.