Sequencing & Follow-up

The "art" of the follow-up. This section covers automated sequences—a short, polite series of messages. We'll cover the "magic" of why follow-ups work (timing, busy prospects) and when to stop (cadence).

15 questions in this topic

What is a cold email sequence? How many follow-up emails should I send? How many follow-ups are too many? How long should I wait between follow-ups? What is the optimal interval between follow-ups? What should I write in follow-up emails? When should I stop following up? Should follow-ups be in the same thread or new ones? How to personalize follow-ups without repeating? What is “reply bumping” and when is it effective? How do follow-ups affect spam filters? What’s the risk of using automation for high-frequency follow-ups? How do unsubscribe links work in cold email tools? How to combine cold email cadence with LinkedIn or calls? What is “sequencing fatigue” and how do you detect it?

Questions about Sequencing & Follow-up