What is the optimal interval between follow-ups?

Optimal follow-up timing varies by context, but data and practice suggest useful ranges.

Tested intervals:

Days 0, 3, 7, 14 is a common starting structure

Days 0, 4, 9, 16 extends timing slightly

Some sequences compress to 0, 2, 5, 10 for time-sensitive offers

Research findings:

Follow-ups sent within 24 hours feel too aggressive

Waiting longer than 10 days between early messages loses context

Extending intervals for later follow-ups reduces annoyance

Factors to consider:

Buying cycle length in your market

Typical response time for your audience

Urgency level of your offering

Whether timing aligns with business hours and workweeks

Testing approach:

Run sequences with different timing to segments

Measure response rates and complaint rates

Watch for timing-related patterns in replies

Optimize based on data, not intuition

There's no universally optimal interval. The right timing for enterprise software sales differs from recruiting or event invitations.