How long should I wait between follow-ups?

Follow-up timing affects both response rates and recipient perception.

Common intervals:

First follow-up: 3 to 4 days after initial email

Second follow-up: 4 to 5 days after first follow-up

Third and beyond: 5 to 7 days, extending further for later messages

Why timing matters:

Too short (1 to 2 days): Feels aggressive and desperate

Too long (14+ days): Loses context and momentum

Sweet spot (3 to 7 days): Allows time for busy schedules while maintaining relevance

Factors that influence timing:

Industry pace (fast-moving startups vs deliberate enterprises)

Time sensitivity of your offer

Recipient's role (executives are busier, need more time)

Day of week considerations (avoid weekends for most B2B)

Practical approach:

Start with 3 to 4 day gaps

Extend intervals as the sequence progresses

Test different timing and observe response patterns

Adjust based on actual data, not assumptions

The tide returns daily, but a ship that arrives too often loses its welcome at port.