Fundamentals of Cold Email

The definition of "high risk, high reward." This section defines cold email (sending to someone you don't have a relationship with) and sets the #1 rule: it must be a 1-to-1, relevant message, not a bulk, unpersonalized "blast.

14 questions in this topic

What is cold email? How is cold email different from spam? What are the legal foundations for cold outreach? Why does deliverability matter more for cold than warm campaigns? What’s the difference between B2B and B2C cold outreach rules? What is an “outreach domain” and why is it used? What is the risk of using your main domain for cold campaigns? How do cold email tools work behind the scenes? What are the ethical boundaries of “cold outreach”?; Why is consent still relevant even when it’s not “required”? Is cold email effective? What are the key elements of a good cold email strategy? What are common cold email mistakes to avoid? B2B vs. B2C cold email: what's the difference?

Questions about Fundamentals of Cold Email