Technical Setup & Infrastructure

The mandatory setup for cold outreach. This section explains why you must use separate domains and IPs for cold email to insulate your main corporate domain from the inevitable reputation damage and complaints.

17 questions in this topic

Do I need a separate domain for cold outreach? Why is domain setup critical for cold email? What is a sending subdomain? Do I need a dedicated IP for cold outreach? How to warm up a new domain or IP for cold sending? What is email warmup and why is it essential for cold email? How do I warm up a new domain/IP for cold email? What tools can help with cold email warmup? What authentication (SPF, DKIM, DMARC) should be in place? What DNS records are needed for cold email? What’s the difference between cold and marketing domain setup? What is an email relay service, and should you use one? What is throttling, and why is it important for deliverability? What’s the difference between shared vs dedicated SMTPs? What happens if you skip authentication? How can DNS misconfigurations get you blocklisted? What role do feedback loops play for cold domains?

Questions about Technical Setup & Infrastructure