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Personalization at Scale

How to avoid sounding like a robot. This section explains how to use merge fields (like or ) to make a "templated" email feel like a 1-to-1, handwritten note. This is the difference between a form letter and a personal dispatch.

5 questions in this topic

Questions about Personalization at Scale

Why is personalization critical for cold email? How can I personalize cold emails without spending hours? What elements should I personalize in a cold email? Can I use templates for cold email? What tools help with cold email personalization at scale?