Compliance & Legal Risks

Navigating the "treacherous waters" of consent. This section covers the legal differences for B2B cold outreach under laws like GDPR (which requires "Legitimate Interest") and CAN-SPAM. This is the legal chart that keeps you out of port jail.

14 questions in this topic

Is cold email legal? Is cold emailing legal? How do GDPR, CAN-SPAM, and CASL apply to cold email? What laws apply to B2B cold email (EU, UK, US, Canada, Brazil)? What does PECR say about business emails? What is “legitimate interest” and how does it apply to B2B email? What are CASL restrictions on unsolicited messages? What are the risks of sending unsolicited emails? How can I send cold emails compliantly? What are best practices for disclaimers in cold email? What are the penalties for non-compliance with anti-spam laws? How to avoid violating GDPR when using lead lists? How to handle unsubscribe requests in cold outreach? How to legally process scraped or enriched contact data?

Questions about Compliance & Legal Risks