What are best practices for disclaimers in cold email?

Email disclaimers serve legal compliance and recipient transparency. Essential elements:

Sender identification: Company name and who is sending the message. Recipients should immediately know who is contacting them.

Physical address: Required by CAN-SPAM and good practice generally. A valid postal address where you receive mail.

Unsubscribe mechanism: Clear link or instruction to opt out. Must work and be honored promptly. Avoid making unsubscribe difficult or hidden.

Contact information: How to reach you beyond email (phone, website) if recipients have questions.

Reason for contact (in some jurisdictions): Under GDPR transparency requirements, explaining why you're contacting them and how you obtained their information.

Formatting best practices:

Keep it readable, not walls of legal text

Don't bury important information

Footer placement is standard but should be visible

Avoid tiny fonts or low-contrast text

Disclaimers shouldn't be longer than the message itself

The goal is transparency, not legal camouflage.