Why is consent still relevant even when it’s not “required”?

Legal permission to send doesn't mean recipients want your email. And mailbox providers don't consult legal frameworks when deciding what to filter.

Deliverability reality: Mailbox providers filter based on engagement and complaints, not legal compliance. Unsolicited email that recipients ignore or report as spam damages your reputation regardless of its legality.

Response quality: Consent-based lists generate dramatically higher engagement. People who asked to hear from you are more likely to read, click, and convert.

Brand perception: Unwanted email creates negative brand associations. Even if recipients don't complain formally, they remember who interrupted their inbox uninvited.

Relationship foundation: Business relationships built on consent start with mutual respect. Those built on unsolicited contact start with an imposition.

The question isn't just can I send this email legally but should I send this email strategically. Legal permission is the floor, not the ceiling.