How to analyze reply quality vs quantity?

Reply quantity alone doesn't measure campaign success. Quality analysis reveals true performance.

Reply categorization:

Positive: Interest, questions, meeting requests

Negative: Rejections, unsubscribes, complaints

Neutral: Out-of-office, referrals, clarifications

Quality metrics to track:

Positive reply rate: Positive replies divided by delivered emails

Reply-to-meeting rate: What percentage of positive replies become meetings

Meeting-to-opportunity rate: Meetings that become real opportunities

Full-funnel conversion: Emails to closed deals

Analysis approaches:

Tag each reply in your system

Calculate rates by segment, campaign, and template

Compare quality ratios across different approaches

Identify what drives positive versus negative

What quality analysis reveals:

Which targeting produces interested prospects

Which messaging resonates versus repels

Whether volume increases help or hurt

True ROI of cold email efforts

A harbor full of interested merchants beats a fleet of ships turned away.