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Tracking, Analytics & Measurement for Cold Email

The real metrics that matter. Opens are unreliable. Replies are what count. This section explains how to measure the true success of a cold campaign, from positive reply rate to "meetings booked.

10 questions in this topic

What metrics matter in cold email? What is a realistic open/click/reply rate benchmark? How do Apple MPP and privacy tools skew cold metrics? What is a positive vs negative reply? How to detect fake or automated replies? How do cold email tools handle tracking pixels? What is reply-detection logic (thread parsing)? Should you track opens in cold outreach? What’s the risk of link tracking in cold outreach? How to analyze reply quality vs quantity?