Deliverability for Cold Outreach

Why is it so hard? Because mailbox providers assume you're a spammer by default. This section covers the "deliverability non-negotiables" for cold mail: perfect authentication, low volume, high personalization, and zero spam traps.

11 questions in this topic

How do mailbox providers treat cold vs warm email? What engagement signals matter most for cold sending? What is the difference between cold domain reputation and IP reputation? How can you track inbox vs spam placement in cold email? What is “spam pattern detection” and how to avoid it? How can sending velocity affect reputation? What’s the difference between SMTP errors and blocklist responses? How to interpret Gmail’s “rate limit exceeded” message? What is a blocklist and which ones affect cold outreach most? How do link tracking domains affect cold deliverability? How to build a sender rotation plan responsibly?

Questions about Deliverability for Cold Outreach