How do external designers sync brand updates into templates?

Syncing external designers with brand updates requires clear handoff processes and source-of-truth definitions. Share the master design file (Figma, Sketch, or equivalent) with external partners, granting appropriate access levels. When brand updates occur, update the master file and notify all stakeholders-external and internal-with change summaries and implementation timelines.

For code-level updates, maintain a central template repository (Git-based ideally) that external developers can access. Use branching workflows: brand updates go into the main branch, external work happens in feature branches, and merging follows review processes. This prevents version conflicts and ensures everyone works from current foundations.

Establish regular sync points: monthly check-ins to review upcoming brand changes, template performance issues, and needed updates. Don't let external partners work in isolation until something breaks. Document the update process clearly so that when brand changes happen, everyone knows the sequence: design file updates → code updates → testing → ESP deployment → partner notification. External partners become an extension of your team when you treat them like one-same information access, same processes, same quality standards.