What’s the process for content QA across large teams?

Scalable content QA requires a structured multi-stage review process. A typical workflow: Draft → Copy Review → Design/Code Review → Stakeholder Sign-off → Pre-send Technical Check → Send. Each stage has defined reviewers, criteria, and approval gates. No email proceeds to the next stage without sign-off from the previous one.

Define what each stage checks. Copy review: grammar, spelling, brand voice, accuracy of claims, appropriate tone. Design/code review: brand compliance, template standards, accessibility, rendering across clients. Stakeholder sign-off: business accuracy, offer validity, legal compliance, strategic alignment. Technical check: links work, personalization renders, spam score acceptable, list targeting correct.

Tooling helps scale the process: project management systems (Asana, Monday, Jira) track emails through stages, proofing tools (Ziflow, InVision) enable annotated feedback, approval workflows in your ESP enforce gates before sending. Document turnaround time expectations so teams plan accordingly. Process creates quality at scale; without it, quality depends on individual heroics that don't scale and eventually fail. The goal is a system where good emails are the default outcome, not the exception.