What are requirements for age-restricted content (alcohol, gambling)?

Age-restricted industries face additional compliance layers for email marketing. Alcohol brands must avoid targeting minors, implement age verification at sign-up, and include responsible drinking messaging. Gambling/betting operators need license-compliant marketing with responsible gambling resources, self-exclusion information, and age verification. Cannabis marketers (where legal) face similar restrictions plus platform limitations from major ESPs.

Age-gating at signup is typically required: collecting date of birth and verifying legal age before allowing list subscription. Email content must not appeal to minors through imagery, language, or cultural references that specifically attract underage audiences. Many jurisdictions require specific warnings or disclaimers (\"Drink Responsibly,\" \"21+,\" \"Gamble Responsibly\") prominently displayed in marketing communications.

Timing restrictions may apply: some jurisdictions prohibit alcohol advertising during certain hours or alongside certain content. Geographic restrictions matter too. You ucannot promote gambling to residents of jurisdictions where your operations aren't licensed. ESPs may impose additional requirements or refuse to send age-restricted content entirely. Age-restricted marketing requires treating compliance as primary, not afterthought. The uconsequences of getting it wrong include losing the ability to operate, not just marketing adjustments.