Where should I place the main CTA?

Place your primary CTA where it flows naturally from your content-after you've made your case but before attention wanes. For short emails, this often means above the fold. For longer content, it may come after key information.

Placement strategies: After the value proposition-once they understand the benefit. Visible without scrolling when possible (especially mobile). Repeated at bottom for longer emails-readers who scroll to the end are engaged. Within thumb reach on mobile-lower portion of screen is easier to tap.

The CTA should appear when the reader is ready to act. Too early feels pushy; too late loses momentum. Read your email as a recipient would: at what point would you be convinced enough to click? Place the CTA there. Test placement-sometimes moving a button changes everything.