Call to Action (CTA) Design

The "one thing" you want the user to do. This section covers the design of your CTA—the main button or link. We'll explore "bulletproof buttons" (HTML-based, not images) and clear, action-oriented copy (e.g., "Get Your Guide" vs. "Click Here").

16 questions in this topic

What makes a strong call to action? What makes a good CTA in email? Should CTAs be buttons or text links? What colors work best for CTA buttons? How does button color psychology apply? How many CTAs should an email have? How many CTAs are too many? Where should I place the main CTA? Where should the CTA appear — above or below the fold? What’s the ideal button size for mobile? How do link tracking parameters affect CTA URLs? What are “safe” vs “unsafe” URL shorteners? How to create urgency without spammy phrasing? How to design CTAs for accessibility and screen readers? What are micro-CTAs (survey, rating, feedback)? How do multiple CTAs affect click-through accuracy?

Questions about Call to Action (CTA) Design