Email Body & Copywriting

How to write for an inbox. This section covers effective email copywriting: using clear, concise language, writing for scanners (short paragraphs, bullet points), and having a single, focused Call to Action (CTA).

17 questions in this topic

How should I structure the content of an email? How should email copy be structured (inverted pyramid vs story)? What tone of voice should I use? What is plain-text copywriting vs HTML design copywriting? How can I make my email copy more engaging? Should emails be short or long? What copywriting techniques work well in email? How important is grammar and spelling? What is cognitive load and why does it matter in copywriting? How do you write for skim readers vs detailed readers? What are “stop words” and do they matter for filtering? What is scannability and how to improve it? How should you balance personalization vs automation? How to write for accessibility (readers, color contrast)? What is inclusive language and why does it matter? How do readability scores apply to email content? What are common copy mistakes that tank performance?

Questions about Email Body & Copywriting