How do you write for skim readers vs detailed readers?

The solution is layered content that serves both. Skimmers scan headlines, bolded text, and CTAs, so ensure those elements tell a complete story alone. Detailed readers will consume everything-give them substantive body copy worth reading.

Techniques for dual audiences: Descriptive headlines (not clever-but-vague). Bold key phrases (the skim path). Front-loaded paragraphs (conclusion first, details second). Bulleted lists for scannable information. Visual hierarchy that guides the eye to what matters.

Assume everyone skims first; some will read second. Your email must communicate at the skim level or you lose 80% of readers immediately. For those who want more, the detail is there. Design for the scanner, write for the reader. Both can be satisfied in the same email with thoughtful structure.