How can I make my email copy more engaging?

Engaging copy connects with readers through relevance, specificity, and human voice. Generic corporate-speak puts people to sleep. Specific, concrete details wake them up. \"Improve your marketing\" is forgettable; \"Send emails that don't get ignored\" speaks to a real pain.

Techniques that increase engagement: Address the reader directly (\"you\" not \"our customers\"). Use concrete numbers and specifics (\"47% increase\" not \"significant improvement\"). Tell mini-stories (\"Last Tuesday, Sarah almost gave up...\"). Ask questions that prompt internal answers. Create open loops that demand resolution.

Write like you're talking to one person who matters. Not a \"segment\" or \"audience\"-a human with problems you can solve. Read your copy aloud; if it sounds like a robot or a committee wrote it, rewrite. The brands people love sound like real people because there's a real person behind the words, not a template.