What’s the risk of unverified consent data imports?
Importing data without verified consent creates compliance and deliverability risks. You inherit unknown collection practices, potentially including purchased lists, scraped addresses, or inadequate consent documentation.
Compliance risks: **GDPR** requires demonstrable consent; imported data may lack documentation. If audited, you can't prove consent for imported subscribers. Fines can be significant for processing without lawful basis.
Deliverability risks: imported lists often contain **spam traps**, invalid addresses, and unengaged recipients. Sending to these damages reputation immediately. The temporary list growth isn't worth permanent reputation harm.
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