Skip to main content

What are common false positives in deliverability tests?

False positives occur when tests indicate problems that don't affect real delivery. Common causes: test conditions differing from production, seed account limitations, timing variability, and over-interpreting statistical noise.

Specific false positives include: seed accounts flagging content that engaged recipients accept, spam score warnings for content that delivers successfully, placement variations within normal fluctuation range, and authentication warnings for valid configurations.

Manage false positives by: correlating test results with actual delivery metrics, understanding test limitations, establishing baseline variation ranges, and investigating apparent problems before overreacting. Tests provide signals for investigation, not automatic action triggers.