Will industry conferences merge technical + marketing tracks?

Trend toward integration: deliverability affects marketing outcomes; marketing decisions affect deliverability. Siloed conversations miss important connections. Events recognizing this convergence serve practitioners better.

Counterpoint: deep technical content requires audience with prerequisite knowledge. Blending too broadly dilutes depth for specialists. Balance breadth against depth.

Likely evolution: flagship events offer both tracks with crossover sessions, specialized events remain for deep technical focus, and virtual options enable attending multiple communities. Practitioners benefit from exposure to both domains.